Innovative Home Solutions Rooted in Excellence

Haiwoo is a premier UAE-based home and kitchen appliance brand, established as a specialized subsidiary of the prestigious Al Mateen Group. With a legacy dating back to 2001, we leverage over 24 years of industry expertise from our parent company, Al Mateen Elect. Devices Trading LLC, headquartered in Sharjah. Our mission is to bridge the gap between high-end electronics and affordability, delivering premium technology to homes across the MENA region.

We specialize in high-standard electronics specifically engineered for the unique environmental demands of the Middle East. From our e-commerce hub at Haiwoo.ae, we provide a seamless shopping experience backed by an extensive after-sales support network, ensuring that every Haiwoo appliance is a long-term investment in your home’s comfort and efficiency.