About Us
Who We Are?
Established in 2001, Al Mateen Group began its journey in Sharjah, U.A.E under the name Al Mateen Elect. Devices Trading LLC. Serving as the flagship entity, Al Mateen aimed to deliver competitive pricing and unparalleled after-sales support to its clientele.
Over two decades, Al Mateen has evolved into a prominent retail and wholesale enterprise, managing a network of stores and showrooms across the United Arab Emirates. With growing success, Al Mateen now sets its sights on advancing its key subsidiary, Haiwoo.
Haiwoo is recognized as a high standard kitchen and home appliance electronics brand. Additionally, Haiwoo stands as an e-commerce powerhouse aspiring to carry forward the esteemed legacy of its parent company by emerging as the premier digital marketplace in the MENA region. Drawing from over 24 years of market expertise, Haiwoo’s primary objective is to furnish customers with top-notch quality, exemplary service, and unbeatable prices for all their purchases.
Our Mission
As a dynamic e-commerce platform, our mission is to uphold the core values instilled by our parent company and deliver an unparalleled online shopping experience to our patrons. Leveraging our deep understanding of the market, we strive to cultivate a digital ecosystem that simplifies the shopping journey and minimizes inconveniences, all while offering top-tier service at your fingertips.
Our Vision
We envision ourselves making Haiwoo a leading global brand in kitchen and home appliances and facilitating our customers with the state-of-the-art marketplace where every customer’s requirements are met with excellence and satisfaction, ensuring quality and fulfillment across the board.
